ompleting this course will help you: Learn a content creation framework for producing effective content on a consistent basisCreate and repurpose content that both humans and search engines will loveBecome a stronger, leaner, and more strategic content marketer Lesson Description: Every successful company has a story. It’s needed...

Content marketing is used by leading brands Our annual research shows the vast majority of marketers are using content marketing. In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the...

“Digital content” is all the rage in marketing, and it has been ever since brands realized their first websites gave them the power and means of production to publish their own messages and information without depending on the press or advertising to distribute it. Looking at...