Company

E-mail Address

Phone

Website

1.Background of the brand/product/service/company

2. What is/are the copy for ?

3. What are the objectives you want/hope to achieve with the copy ?

4. What is your unique selling point ?

5. Do you have any evidence to support your claims ? (please provide case studies, product reviews, testimonials)

6. Who are your competitors ? (what services or products they offer to the customers, marketing tools)

7. Target reader

a. Primary: (please include with demographics, psychographics, buying characteristics, lifestyle)

b. Secondary: (please include with demographics, psychographics, buying characteristics, lifestyle)

8. What are the features, benefits and values of the product or service or brand ?

9. What do we want the audience to ...

i. think: what is the rational fulfillment in their mind ?

ii. feel: what is the emotional connection in their heart ?

iii. do: what action do we want them to take ?

10. What is the "Tone of voice" of the copy" ?

11. What are the mandatory elements that the copy should have ?

12. What is the overall allocated budget for copywriting project ? (Do you wish us to suggest or have your breaking down into component parts for each phase production ?)