INFLUENCER MARKETING BRIEF​

    First Name
    Last Name
    Company
    E-mail Address
    Phone
    Website
    INFLUENCER :
    LIVE DATE :
    REQUIRED CHANNELS :
    YouTubeFacebookInstagramTwitter
    Client channelsBlogOthersPreferred platform


    BUDGET / TALENT FEE :
    1. BRIEF
    Background Information:
    Provide an overview of your company what this project is about. Include links to your website and any other background material that might be helpful.
    Audience/Consumer Insights:
    Who’s your target customer for this project? What do they care about? What do they do daily? What other products
    or brands interest them? Include demographic information if available.
    Objectives:
    Outline your key objectives for this piece of content or campaign.
    Get: your target audience? To: what do you want them to do? By: how will they do it?
    Call to action:
    What is you one clear call to action? It should be emotive and / or actionable.
    Key Messaging:What are the key messages that you’d like to be heard through this activity?
    2. SCOPE OF WORK
    Number of Media Deliverables:
    List the number of deliverables to be created by the influencer.
    YouTube Videos:
    Instagram Posts:
    Twitter Posts:
    Blog Posts:
    Facebook Posts:
    Pinterest Posts:
    LinkedIn Posts:
    Other:
    3. TIMINGS
    Include: Shoot dates / deliverable due dates / video live dates / social promotion dates etc.
    Key date :





    Action / Deliverable:





    4. CREATIVE REQUIREMENTS
    Video Requirements:
    Include: What the video is about / channels it should appear in / video length / verbal mentions / what to wear / details for video description box (e.g. promotion links)
    Social Promotion Requirements:
    Include: what are these posts about / social channels they should appear on / images to be included / any campaign Hashtags or @mentions etc.
    Hashtags: #
    @mentions: @
    Blog Post Requirements:
    Include: what is this blog about / where will it be posted and any mandatory requirements.
    Dos (must be included in this activity):
    Include brand mentions / product mentions / clothing to be worn / ‘Paid promotion’ messaging
    Don’ts (must not be included in this activity):
    Include other brands not to shown or mentioned / language not to be used / other restrictions?
    Usage Rights:
    Include requirements related to Video rights & usage / Music & image rights & clearance
     
    5. ASSET DELIVERY
    Approved assets to be delivered in the following formats & specifications.
    Video files url:
    Images file url:
    Audio files url:
    6. OTHER CONSIDERATIONS
    Include any other considerations or requirements for this activity. Tags / client website links / descriptions / legal hashtags (e.g. #ad / #promotion). Also, is the Influencer required to authenticate and link their channel data for this activity – or provide screen shots of live data?
    Meta data:
    YouTube endorsement Check Box:
    Reporting:
    Other:

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