LOGO BRANDING BRIEF
I. COMPANY OVERVIEW
1. What is your company/organization/product/service name?
2. How long has your company has been established?
3. Would you like to make a new brand new development of re-branding?
4. Who are your main competitors ? How do your competitors market themselves?
5. What services or products do you provide?
6a. What are the strengths of your company?
6b. What are the weaknesses of your company?
7. What are the long term goals of your company? (duration of 5 years up to 30 years)
II. TARGET AUDIENCE
8a. Primary: (please include with demographics, psychographics, buying characteristics, lifestyle)
b. Secondary: (please include with demographics, psychographics, buying characteristics, lifestyle)
9. What are the features, benefits and values of the product or service?
III. CURRENT BRANDING
10. What are your vision, mission statement and core values of your company?
11a. What is the current logo ? What do you like or dislike about the current logo/branding?
b. Why do you want to change the current logo/branding?
c. What do you want the new logo/branding to accomplish in the opinion matters of your target audience?
d. Do you have a slogan or tagline that goes long with your logo?
e. If you wish to re-branding your logo, what elements do you consider should be retained?
f. What are your short term vision for the business? How about the long term vision?
g. SWOT Analysis
12. Please provide examples of logos that appeal to you and explain the reasons
IV. DESIGN PREFERENCES
13. What style would you prefer the re-branding of the logo?
*Please choose no more than 2 options
Retro & Vintage
Kids / Baby
Natural / Earthly
Funky / Youth
14. What colors or color palettes do you wish to have in the branding and why?
15. Where would the logo be mainly used? Print, web, newsletter, any company materials?
16a. What is the overall allocated budget for this logo/branding project?
b. Do you wish us to suggest for you or have your own breaking down into component parts?