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Content Marketing
Project Brief
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Homepage
About
Services
Integrated Communication
Content Marketing
Project Brief
Packages
UMKM Package
Brand Packages
Contact
MEDIA BRIEF
First Name
Last Name
Company
E-mail Address
Phone
Website
1. Background
2. Advertising objectives
3. Product analysis
4. Target audience
a. Primary: (please include with demographics, psychographics, buying characteristics, lifestyle)
b. Secondary: (please include with demographics, psychographics, buying characteristics, lifestyle)
5. Creative consideration (creative materials such as TVC, radio ad, print ad and others)
6. Timing
7. Suggested media (types of media, tv or radio station or both, names of media)
TV
Radio Station
Newspaper/Magazine
Website
Others
8. What is the overall allocated media budget ? (Do you wish us to suggest or have your breaking down into component parts?)