MEDIA BRIEF

    First Name
    Last Name
    Company
    E-mail Address
    Phone
    Website
    1. Background
    2. Advertising objectives
    3. Product analysis
    4. Target audience
    a. Primary: (please include with demographics, psychographics, buying characteristics, lifestyle)
    b. Secondary: (please include with demographics, psychographics, buying characteristics, lifestyle)
    5. Creative consideration (creative materials such as TVC, radio ad, print ad and others)
    6. Timing
    7. Suggested media (types of media, tv or radio station or both, names of media)
    TV
    Radio Station
    Newspaper/Magazine
    Website
    Others
    8. What is the overall allocated media budget ? (Do you wish us to suggest or have your breaking down into component parts?)

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