MOBILE APPS BRIEF

    First Name
    Last Name
    Company
    E-mail Address
    Phone
    Website
    I. ABOUT THE COMPANY AND PROJECT INFORMATION
    1. What does your company do and what industry does your company fit in?
    2. When was your company established ?
    3. What products or services or both does your company offers ?
    4a. Who are your competitors ? Do they make competing similar apps ?
    App name:
    App name:
    App name:
    App name:
    App url:
    App url:
    App url:
    App url:
    6. What are the features, benefits and values of the apps that you wish to release to the apps ? *Functionality*
    7. What's the name of the apps & the timeline to release to the apps? Is it a new one or modify the existing ?
    II. DESIGN AND STYLE DETAILS OF THE APPS PROJECT
    8. What platform do you want your apps to run on?

    iOS - iPhoneiOS - iPadAndroid smartphoneAndroid tabletWindow phoneBlackberry
    9. How do you want yours apps to be displayed ?

    Upright positionLandscape positionBoth
    10a. Do you have a specific color scheme for your app?

    YesNoPlease suggest
    10b. List the 4 (four) apps you find inspiring (colors, style, UI design)
    App name:
    App name:
    App name:
    App name:
    App url:
    App url:
    App url:
    App url:
    11. Do you have any existing notes and the visual design and function of the app

    YesNoPlease propose
    12. Do you want us to design the UI for your apps ?

    YesNo
    13. Do you want us to use your website as a design guidance for your apps ?

    YesNo
    14. What code should we use for the apps ?

    Native CodeCross platform tool/framework
    15a. Would you like your apps to be connected with back-end database?

    YesNoPlease suggest
    15b. If yes, please select the applicable database you want us to connect with

    MYSQLMSSQLOracleOthers
    16. What level of security do you need for your apps ?

    Ultra high levelHigh levelMedium levelLow level
    III. MARKETING DETAILS
    17. Is your apps released for

    B2BPrivateB2CB2E
    18. Is your apps going to be

    PaidFreeIntegrated to social media sites (FB, IG, & others)Advertised in media (radio, tv, magazine)Included in 360⁰ digital marketing planPut on the new/existing website
    19. Is there any PR firm that we should be working with

    YesNo
    20. Do you want us to handle the Public Relations campaign for this apps

    YesNo
    21. How frequently will you provide new content to your users ?

    Never againOngoingDailyWeeklyMonthlyQuarterly
    22. How frequently do you expect to update your apps in the apps store ?

    MonthlyQuarterlyAnnually
    23. Resources and deliverables (who will provide the following resources?)

    Company logo

    Brand guidelines

    UI/UX artwork

    Other artwork/illustrations

    Link of design assets
    Client
    Company logoBrand guidelinesUI/UX artworkOther artwork/illustrationsLink of design assets
    Agency
    Company logoBrand guidelinesUI/UX artworkOther artwork/illustrationsLink of design assets
    IV. BUDGET
    24a. What is the overall allocated budget for this campaign/project ?
    b. Do you wish us to suggest for you or have your own breaking down into component parts ?
    V. APPROVAL PROCESS
    25a. Who is/are the point person/s for daily agency client communication ?
    b. Who is / are the point person/s who has the authority to give final approval to release the apps to the target market
    and signature on Production Quotation including with the invoices ?