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Services
About
Packages
Our Clients
Contact
PACKAGING CREATIVE BRIEF
First Name
Last Name
Company
E-mail Address
Phone
Website
I. OVERVIEW DESCRIPTION OF BRAND PRODUCT
Background of brand name(s) & products (please provide us a sample of brand products)
Specifications of packaging brand product
II. PACKAGING OBJECTIVES
Packaging project and its purposes
III. TARGET BUYERS
Primary: (please include with demographics, psychographics, buying characteristics, lifestyle)
Secondary: (please include with demographics, psychographics, buying characteristics, lifestyle)
What are the features, benefits and values of the product?
What is the "personality" of the product that we want to convey ? *tone & manner*
Reasons for the buyers to buy your product (please tick the following appropriate choice)
Price
Brand Name
Benefits
Features
Others:
IV. COMPETITIVE BRAND PRODUCTS
What brand products are competititve with your products ?
Do they aim at the same target buyers you are after ?
Yes
No
What is your differentiation of brand product with your competitors ?
IV. COMPETITIVE BRAND PRODUCTS
Photographs
Illustrations
Samples of competitors
Samples of mockup
Printing of brand product
Others:
VI. BUDGET
What is the overall allocated budget for this campaign/project ?
Do you wish us to suggest for you or have your own breaking down into component parts ?