PACKAGING CREATIVE BRIEF​

    First Name
    Last Name
    Company
    E-mail Address
    Phone
    Website
    I. OVERVIEW DESCRIPTION OF BRAND PRODUCT
    Background of brand name(s) & products (please provide us a sample of brand products)
    Specifications of packaging brand product
    II. PACKAGING OBJECTIVES
    Packaging project and its purposes
    III. TARGET BUYERS
    Primary: (please include with demographics, psychographics, buying characteristics, lifestyle)
    Secondary: (please include with demographics, psychographics, buying characteristics, lifestyle)
    What are the features, benefits and values of the product?
    What is the "personality" of the product that we want to convey ? *tone & manner*
    Reasons for the buyers to buy your product (please tick the following appropriate choice)


    Others:
    IV. COMPETITIVE BRAND PRODUCTS
    What brand products are competititve with your products ?
    Do they aim at the same target buyers you are after ?
    What is your differentiation of brand product with your competitors ?
    IV. COMPETITIVE BRAND PRODUCTS

    VI. BUDGET
    What is the overall allocated budget for this campaign/project ?
    Do you wish us to suggest for you or have your own breaking down into component parts ?

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