PERSONAL BRANDING BRIEF​

    First Name
    Last Name
    Company
    E-mail Address
    Phone
    Website
    I. WHO YOU ARE (CORE IDENTITY)
    1. What makes you a special person in the eyes of your audience?
    Categories:
    a. physical characteristics (age) and style
    b. personality
    c. personal and professional history; heritage/culture
    d. education background, interests/passions
    e. supported causes
    f. positive values that you have/wish to influence
    II. WHO YOUR AUDIENCES ARE (WHO NEEDS TO KNOW)
    2. Who are the most important groups of people that you target to achieve your goals ?
    Categories:
    a. who influences your targeted groups of people ?
    b. in what places or communities can you find them ?
    c. who helps you develop your personal branding?
    III. HOW THEY KNOW YOU (COMMUNICATION & CHANNELS)
    3a. How do you become known by your audience ?
    Categories:
    i. personal image, look
    ii. visual identity (logo, graphics, etc)
    iii. verbal identity (slogans/tagline
    iv. tone of voice
    v. books
    vi. digital marketing social networks (FB, IG and others)
    vii. press, media, public relations, events
    b. How do you create a strong relationship with your audience ?
    IV. WHO YOUR COMPETITORS ARE
    4. Do you have any head on competitors who could hinder you in achieving your goals ?
    Categories:
    a. what kind of competitors are you facing in terms of personal branding ?
    b. what makes you different with your competitors in terms of personal branding ?
    c. what specific aspects of your personal branding do you want to beat your competitors to compete ?
    V. WHY YOU (POSITIONING)
    5. What distinctive element do you emphasize the audience to put into consideration of choosing you ?
    Categories:
    a. values (inspirational ideas) that you wish to influence the audience
    b. what resources do you have to leverage yourself so that you could be accepted??
    c. what skills you do particularly well
    6. WHY YOU ARE CREDIBLE (REASONS TO BELIEVE)
    6. What makes your audience to have trust and credible rapport in you?
    Catagories
    a. professional experiences, roles in associations or clubs
    b. credible sources of media coverage and endorsements
    c. intellectual properties
    d. personal assets, resources and legally verified facts
    7. WHAT YOU GIVE (OFFERING/CONTRIBUTION)
    7. What features or capabilities do your audience value?
    What relevant services or products are you offering your audience?
    Catagories
    a. services and products
    b. hard and soft skills
    c. customer relationship style (if any)
    d. what contributions have you made, does it have any impact?
    8. WHAT BENEFITS (PROMISES & KEY BENEFITS) TO THE AUDIENCE
    8. What benefits do your audience enjoy/what kind of emotions should they feel when dealing with you ?
    Benefits
    a. the problem the audience see is solved
    b. emotional side of audience who is being touched
    c. self projection of image that audience has within himself/herself
    d. what others think of the audience
    9. WHAT YOU NEED (INVESTMENTS) TO MAKE IT WORTHWHILE FOR YOUR AUDIENCE
    9a. Who are your key partners do you wish to invest in promoting your personal branding and why them?
    b. What are your key activities do you wish to engage to promote your personal branding and objectives to be achieved?
    c. What are your key resources do you wish to use in supplementing your personal branding into successful one?
    10. WHAT YOU GET (RESULTS & KPI if any)
    10a. What results do you want to achieve from your personal branding
    b. How do you want to be perceived by your audience ?
    c. What do you want the audience to say about you ?
    11. BUDGET
    11a. What is the overall allocated budget for this campaign/project ?
    b. Do you wish us to suggest for you or have your own breaking down into component parts ?
    12. APPROVAL PROCESS
    12a. Who is/are the point person/s for daily agency client communication ?
    b. Who is / are the point person/s who has the authority to give final approval to release the apps to the target market
    and signature on Production Quotation including with the invoices ?

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