PHOTOGRAPHY CREATIVE BRIEF
1. Pick the appropriate choice
(For product) How many products are there ?Background?
(For corporate) How many people are there ?
(For candid) Names of the location
2. What does the photographer has/need to supply for the photo session to take place ? *props, model, etc - costs incurred)*
3. Image format required as follows *please choose the appropriate choice*
a. high resolution for print in brochure, flyer, exhibition or other material & dimension and quantity needed
b. web resolution for website, social media, blog
4. Do you want the images to be landscape or potrait orientation or both ?
II. TARGET AUDIENCE
5. What messages do you want the images to convey the audience ? (mood, tone of voice)
6a. What is the image material specification to be delivered
Black and white
7. Do you have a mood board showing examples & styles of images?
8. Do you want us to create a mood board displaying the characteristics of images?
9. Do you want to go through with us for each following approval ?
a. Position (camera viewpoint)
c. Shot content
10. Mandatory requirements/practical considerations that the photographer should take note of
(any rules from Brand guidelines can/cannot be shown, handover the copyright of photos, negotiation of number of times images used)
11. What is the overall allocated budget for photography project ? (Do you wish us to suggest or have your breaking down into component parts for each phase of photography production ?)