Company

E-mail Address

Phone

Website

1. What kind of promotion do you wish us to do for you ? *please tick the appropriate choice*

2. Promotion objectives:

3. Key selling points of brand product:

4. Positioning:

5a. Primary: (please include with demographics, psychographics, buying characteristics, lifestyle)

b. Secondary: (please include with demographics, psychographics, buying characteristics, lifestyle)

c. What do we want the audience to ...

i. think: what is the rational fulfillment in their mind ?

ii. feel: what is the emotional connection in their heart ?

iii. do: what action do we want them to take ?

6. Competitors:

7. Any marketing tools and key information to support the promotion

8. Tone manner & feel - what is the "personality" of the promotion campaign that we want to convey ?

9. What is the overall allocated budget for promotion project ? (Do you wish us to suggest or have your breaking down into component parts for each phase production ?)