PROMOTION CREATIVE BRIEF​

    First Name
    Last Name
    Company
    E-mail Address
    Phone
    Website
    1. What kind of promotion do you wish us to do for you ? *please tick the appropriate choice*
    2. Promotion objectives:
    3. Key selling points of brand product:
    4. Positioning:
    II. TARGET AUDIENCE
    5a. Primary: (please include with demographics, psychographics, buying characteristics, lifestyle)
    b. Secondary: (please include with demographics, psychographics, buying characteristics, lifestyle)
    c. What do we want the audience to ...
    i. think: what is the rational fulfillment in their mind ?
    ii. feel: what is the emotional connection in their heart ?
    iii. do: what action do we want them to take ?
    6. Competitors:
    7. Any marketing tools and key information to support the promotion
    8. Tone manner & feel - what is the "personality" of the promotion campaign that we want to convey ?
    9. What is the overall allocated budget for promotion project ? (Do you wish us to suggest or have your breaking down into component parts for each phase production ?)

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