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Integrated Communication
Project Brief
Tiktok Ramadhan
TikTok Services
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UMKM Package
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Let’s Tok “N” Grow Package
Our Clients
Contact
Homepage
About
Services
Integrated Communication
Project Brief
Tiktok Ramadhan
TikTok Services
Packages
UMKM Package
Brand Packages
Let’s Tok “N” Grow Package
Our Clients
Contact
PUBLIC RELATION BRIEF
First Name
Last Name
Company
E-mail Address
Phone
Website
1. Background Information (introduction/overview of your company, what makes you unique from others)
2. Who are your primary and secondary target audience (groups/individual with age, gender, demographics & psychographics)
3. Who are your competitors (major and minor competitors; head on competitors)
4. Challenges and opportunities (to be highlighted in PR objectives, business objectives/focus areas)
5. Key messages and tone of manner (single important message to be sent to the audience to take away, key values/visual)
6. Reasons to believe (why the audience should believe in you, what credibility power do you have to convince them)
7. Other marketing activities that support or may affect the proposed Public Relations campaign
8. Types of media used (conventional/digital or both)
9. Campaign timeline to be proposed and other deliverables that you wish us to propose that may support this campaign
10. Evaluation (measurable metric/KPI to evaluate this proposed Public Relations campaign)
11. Budget (what is the overall allocated budget for PR campaign/project)