VIDEOGRAPHY CREATIVE BRIEF

    First Name
    Last Name
    Company
    E-mail Address
    Phone
    Website
    Types of interactive media (please choose the appropriate choices)
    I. BACKGROUND
    1. What is the purpose of video production ?
    2. What is the duration of video production ?
    3. What are the objectives are you trying to achieve ?
    4. What are the points that the messages wish to communicate ?
    II. TARGET AUDIENCE
    a. Primary: (please include with demographics, psychographics, buying characteristics, lifestyle)
    b. Secondary: (please include with demographics, psychographics, buying characteristics, lifestyle)
    6. What are the features, benefits and values of the product or service or brand ?
    7. What do we want the audience to ...
    i. think: what is the rational fulfillment in their mind ?
    ii. feel: what is the emotional connection in their heart ?
    iii. do: what action do we want them to take ?
    III. CORE MESSAGE
    8a. What is/are the core messages your target audience wants to know ?
    b. What are your supporting sub messages to back up the core message?
    IV. LOCATION AND SUPPLEMENTARY MATERIALS
    Items: (please choose who would supply these items)
    Location/s

    CHEMIS3 to supplyClient to supply
    Travel

    CHEMIS3 to supplyClient to supply
    Product

    CHEMIS3 to supplyClient to supply
    Props

    CHEMIS3 to supplyClient to supply
    Wardrobe

    CHEMIS3 to supplyClient to supply
    Talent

    CHEMIS3 to supplyClient to supply
    Casting

    CHEMIS3 to supplyClient to supply
    Artwork/graphics
    CHEMIS3 to supplyClient to supply
    Animation

    CHEMIS3 to supplyClient to supply
    Stock libraries

    CHEMIS3 to supplyClient to supply
    V. NARRATION/SCRIPTWRITING
    9a. Do you want your video narrated or text titles appeared throughout the video ?
    b. Does the video need to have professional voice over ?(note: cost for professional male and female voice over)
    10. THREE PHASES INVOLVED IN VIDEO PRODUCTION
    a. Pre-Production phase is the phase in which all the planning take place such as scripting and storyboard
    b. Production phase is the phase where the visuals in storyboard are being processed and made into graphics catered to the type of interactive media.
    c. Post-Production phase is the phase where all the graphics are being rendered and edited, music, graphics,
    voice overs, and credits are put inside the video.
    11a. Where will your video content be watched? List all the places where you plan on distributing
    b. Do you wish us to create any creative visual display to go along with the video content ?

    *there will be additional cost incurred for any creative works to be done*
    12. What is the overall allocated budget for video project ? (Do you wish us to suggest or have your breaking down into component parts for each phase production ?)

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