WEBSITE CREATIVE BRIEF​

    First Name
    Last Name
    Company
    E-mail Address
    Phone
    Website
    I. ABOUT THE COMPANY
    1. What does your company do ?
    2. When was your company established ?
    3. Relevant company history and information from the past to the present
    4a. Who are your competitors ?
    b. How does your company differ from competitors ? (Your unique selling point)
    II. TARGET AUDIENCE
    5a. Primary: (please include with demographics, psychographics, buying characteristics, lifestyle)
    b. Secondary: (please include with demographics, psychographics, buying characteristics, lifestyle)
    6. What are the features, benefits and values of the product or service ?
    III. PURPOSE
    7a. What is the purpose of your website ? Please choose the appropriate options
    b. Please provide your existing logo or brand manual guidelines together with graphic materials

    If re branding is required, we could make a logo/branding development package in conjunction with your website development)
    c. Has the url been registered ?

    YesNo
    i. Yes, what is it ?
    ii. No, what is your preferred url ?
    IV. DESIGN DESCRIPTION
    8. Please describe what you imagine your website may look like (anticipated of 5 web pages at least)
    9. What does your website wish to communicate ? Please choose the appropriate options
    10a. What do you wish to see the structure of your website ? Please choose the appropriate options
    b. Additional components or modules that you wish to see in your website
    11. How do you plan to have your website to be maintained ?
    12. Do you require us to maintain the content of your website ?

    YesNo
    13. Please list at least five competitors website (what is good and bad about them)
    14. Please list at least five website that you like and reasons why you like them
    V. CONTENT & COPYWRITING
    16a. What are the mandatories (essential elements are important such as logo, slogan, certain imagery)
    b. What are your preferred colour & font of choice ? (for fonts: Arial, Verdana, Century Gothic, Georgia,
    Trebuchet MS, Times New Roman)
    c. Do you have a current copywriting that could be used in the website ?
    YesNo
    d. Do you require us to do copywriting for the website ?
    YesNo
    VI. BUDGET
    17a. What is the overall allocated budget for this website project?
    b. Do you wish us to suggest for you or have your own breaking down into component parts?